A new book has been published about consumer well-being. The book's title is Happiness in the Marketplace: A Study of Consumption, Consumers and Wellbeing. The authors are Dong-Jin Lee and M. Joseph Sirgy. The book is published by Springer (Social Indicators Research Book Series). 

This book provides a systematic review and analysis of the literature on product-related, situational, organizational, and cultural factors influencing people’s happiness in the marketplace. The authors, senior experts in the field, make specific recommendations to design and implement consumer wellbeing strategies. These recommendations are for marketing executives to maximize their effectiveness and help consumers achieve optimal levels of happiness (overall happiness, consumer happiness, and consumption happiness), which in turn could enhance organizational return on investment through customer loyalty, repeat patronage, sales, and profit. The book reviews and integrates learnings from the research on happiness in several fields of study, namely, quality-of-life studies, marketing, consumer studies, social psychology, and behavioral economics, and is of interest to marketing executives and academics from various fields working on consumers and consumer wellbeing. 

To learn more about the book, click on this link: Happiness in the Marketplace: A Study of Consumption, Consumers and Wellbeing | SpringerLink